Marketing your ECE Service

March 2018

Presenter: Sue Kurtovich


A full-day seminar for owners, managers, boards, administrators, and teaching staff of ECE services



  • Increasing competition?
  • Falling rolls and/or shrinking waiting lists?
  • Shortages of quality teachers?
  • Price versus value?



  • Attract both new families, and quality staff to your service
  • Take control of your brand
  • Shift the conversation away from price, and to value and benefits to children instead
  • Raise your service’s profile and keep your rolls full



Know the competition

Find out how to get to know the competition, and use this information to differentiate your service from others in your community


Identify your service’s unique and special qualities and learn how to craft these into a marketing message that attracts the right families, and the right staff to your service

Online strategies

Websites, social media, reviews and testimonials – creating a positive online presence

First Impressions

Find out how to turn more enquiries into visits, and visits into enrolments

Parent satisfaction

Learn why word of mouth is one of the best forms of marketing, and how to get your current customers to recommend your service

Marketing metrics

Track and evaluate your marketing performance and use this information to fine tune your marketing efforts


Learn new ways to lift your profile in your local community


Gain positive media attention and mitigate the risks of bad publicity


*Seminar includes useful forms, templates and handouts.


Registration details:

$241.50 GST inclusive, per person

Includes tea/coffee on arrival, morning tea and lunch

Seminar: 9.00am - 3.00pm

Registration from 8.30am

To register please complete the form below for each attendee. A confirmation will be emailed to you.




Terms and conditions of registration:

If Kurtovich Consulting cancels this seminar for any reason, all fees will be refunded. If a registrant cancels prior to 7 days before the seminar, they will receive a refund of half the registration fee. After that, no refunds will be given, but a registrant may substitute another person at no extra cost. Registrants who fail to attend the seminar will not be given a refund.